For equipment dealers and manufacturers' service teams
Your customers buy uptime. Uptime runs on knowing every machine.
The fleet in the field is the business. Every forklift, excavator, and copier you've sold or serviced is a service contract, a parts order, and a renewal waiting to happen. But what you know about each machine, from its hours and history to its contract and how hard it's been run, is scattered across your dealer system, your service tickets, your meter reads or telematics, and your technicians' memory.
Every segment runs its fleet differently. A forklift dealer lives on planned maintenance and rentals, a construction dealer on telematics and field service, an office equipment dealer on meter reads and cost-per-page contracts, and a manufacturer's service team on the installed base across its whole dealer network. Mare & Oak knows how to scope automation, applications, and data foundations to your equipment, your contracts, and your customers, on top of the systems you already run.
Get ahead of the next service call
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52%
of lift truck fleet users now have their dealer handle maintenance, a share that “continues to climb incrementally each year.”
Modern Materials Handling, 2025 Lift Truck User Survey. Nearly 150 respondents, conducted by Peerless Research Group.
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80%
of agriculture and construction equipment dealers say they can't meet customer demand because of a lack of qualified technicians.
AED Foundation, 2026 Technician Shortage Research Report.
More of the service work is coming to you, and the technicians to do it aren't. The answer isn't more people at the service desk; it's less preparation per job. Hour meters, meter reads, and telematics already say which machines are due. Agents can turn those signals into a planned work order, check the contract and warranty, stage the parts, and put it on the board for your service manager to approve. Your technicians spend their hours on the machine, not on the paperwork around it.
Agents that prepare the service work
Agents turn hour, meter, and telematics readings into planned work orders, stage the parts, assemble warranty claims and renewal packets, and route each one for approval. Your service managers and technicians decide the work; the agents do the preparation.
Book a Call →Give every technician the machine's whole story
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47%
of lift truck fleet users track their equipment in fleet management software, and maintenance history is the first thing they track.
Modern Materials Handling, 2025 Lift Truck User Survey.
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“…vehicle and equipment technology is increasingly sophisticated and computerized.”
U.S. Bureau of Labor Statistics, Occupational Outlook Handbook, heavy vehicle and mobile equipment service technicians, 2026.
Your customers keep score on their own fleets. A technician should arrive knowing what the machine has been through: the last three repairs, the parts that keep failing, the contract terms, the hours since the last planned maintenance. That story rarely lives on one screen, and as the equipment gets more complex, a technician can't carry it all in their head. We'd rather build the tool around the machine than around the transaction.
Applications built around every machine
Purpose-built tools for work generic software handles poorly, such as a per-machine record and pre-visit brief that puts service history, open contracts, and parts patterns in front of the technician before the truck rolls.
Book a Call →Sell the uptime, not just the machine
Your customers judge you on service response time and what the machine costs them to run, long after the day it was delivered. The dealers and manufacturers who know every machine in the field can promise uptime and keep the promise. Put agents on the preparation, put the machine's story in every technician's hands, and connect the data underneath.
Book a Call →Know every machine in the field
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“Between a quarter and half of all companies struggle to leverage the potential of providing services. For some, this underperformance is due to a lack of information about installed equipment, including its condition, location, usage, and service history.”
Boston Consulting Group, “Aftermarket Services Drive Growth and Higher Margins for Industrial Manufacturers,” 2025. Benchmark of roughly 100 industrial machinery companies.
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4%
of machinery companies generate recurring revenue from digital services tied to their equipment, even though 28% of new machines now ship with remote connectivity.
Boston Consulting Group, 2025.
If even the largest manufacturers struggle with this, the dealer channel carries the same gap: serial numbers in one system, service history in another, contract status in a third, readings somewhere else. Bain's first principle for managing an installed base is integration with the systems you already run, so the view of the fleet stops living in silos. Connect it into one governed record per machine, and every agent and every person works from the same facts.
One record for every machine
Serial number, owner, location, service history, readings, parts, and contract status connected under shared definitions, so you can see the whole installed base and agents work from the same facts your team does.
Book a Call →